Miniboss was created to make senior publishing leadership accessible to all game studios. We built this company because we've seen what happens when talented studios lack the publishing support they need, and what's possible when they have it. Gamers have never had more to choose from – over 230,000 titles launched across mobile, PC and console in 2025. A great game on its own won't break through this noise. It takes experienced publishing leadership, a clear strategy and the discipline to see it through.
Founded by leaders with decades of experience at major publishers, Miniboss brings publisher-grade capabilities scaled to your studio. Our team has launched over 150 games side-by-side with developers, building enduring brands, launching franchises, and generating global demand, including games that made the jump to film, television, and long-running IP.
We lead cross-functional teams across strategy and execution, staying accountable through launch. We help studios achieve top-tier outcomes without giving up ownership or control.
You don't need a AAA budget to have a AAA mindset.
Deep industry expertise to help you understand your audience and the competitive landscape.
We architect a launch strategy with you, every step of the way.
We manage cross-functional teams to execute with precision & drive demand.
We maximize your launch window so your game gets seen when it matters most.
We stay embedded post-launch to manage performance and protect your investment.
We bring the insights to help plan, pitch and greenlight your next title.
Fractional marketing services with director-level experience that act like an extension of the team has been a game changer for us.
Shane Bierwith
Head of Publishing, Maximum Entertainment