The games industry continues to evolve, and for indie and AA studios, every decision matters. Reaching players today takes more than a great game. It requires strong publishing leadership, clear strategy, and disciplined execution.
Miniboss was created to make AAA-caliber publishing leadership accessible. We built this company because we've seen what happens when talented studios lack the publishing support they need, and what's possible when they have it. We'd rather be in the room helping ship great games than watching from the sidelines.
Founded by leaders with decades of experience at major publishers, Miniboss brings publisher-grade capabilities scaled to your studio. Our team has launched 150+ games side by side with developers, building enduring brands, launching franchises, and generating global demand, including games that became films, television, and long-running IP.
We lead cross-functional teams across strategy and execution, staying accountable through launch. We help studios achieve top-tier outcomes without giving up ownership or control.
At Miniboss, we believe EVERY GAME deserves AAA-caliber publishing... and we’re here to PROVE it.


deep industry expertise to help you understand your audience and the competitive landscape.
We architect a launch strategy with you, every step of the way.
We manage cross-functional teams to execute with precision & drive demand.
We maximize your launch window so your game gets seen when it matters most.
We stay embedded post-launch to manage performance and protect your investment.
We bring the insights to help plan, pitch and greenlight your next title.
Fractional marketing services with director-level experience that act like an extension of the team has been a game changer for us.
Shane Bierwith
Head of Publishing, Maximum Entertainment