EMBEDDED GAME PUBLISHING.PC. CONSOLE. MOBILE.IN THE FOXHOLE WITH YOU.
Miniboss places senior publishing leaders and category experts side-by-side with your team and delivers scaled, AAA-quality execution from strategy through launch. We arm you with the data and expertise needed to approach every decision with confidence.
Not consultants. Accountable partners with the track record to prove it.
BACKED BY RESULTS
Alien: Rogue Incursion
#2
PS VR2 Sales for 2025
VR Game of the Year
Award-winning, multi-platform release
MOST STUDIOS
UNDERESTIMATE PUBLISHING
Studios often discover the complexity of publishing after making costly mistakes. Larger companies have the resources to recover, but smaller teams may not.
Small studios need AAA-caliber publishing most, but rarely have access.
THE MINIBOSS DIFFERENCE
SCALABLE OPERATIONS
Publishing muscle that scales when it matters
AAA capabilities without AAA overhead, scaled to your studio needs. Proven leadership and processes, battle-tested from 45+ years at major publishers, seamlessly integrated with your team.
See every disciplineEMBEDDED, ACCOUNTABLE EXPERTISE
We get in the trenches with your studio
Trusted leaders working shoulder-to-shoulder with your team for all the important decisions. You retain control, while we deliver end-to-end accountability and ownership. Your team gets stronger, not dependent.
CREDITED PUBLISHING EXPERIENCE
We're the experts in the room
Our team is credited on 150+ titles, from Indie to AAA. We bring publishing expertise across the complete lifecycle. Proven execution, not theory.
TRUSTED INDUSTRY NETWORK
Our relationships open doors
Established standing with platform holders and leading agencies. You benefit from preferred rates, expert cross-discipline partner management, and better outcomes earned through our reputation.
FULL-STACK PUBLISHING
All of publishing, one accountable team. Each discipline scales to what your project demands.
Market & Consumer Insights
Market analysis, consumer research, player insights.
Product Management
Product strategy, program management, roadmap input.
Commercial Planning
Pricing, forecasting and P&L, channel strategy, sales planning.
Brand & Performance Marketing
Positioning, creative, performance marketing and UA, media buying, measurement.
Community & PR
PR, community and social, creator programs, playtests.
LiveOps & Lifecycle
Live-service strategy, retention and CRM, franchise development.
Go-to-Market
GTM planning, release management, platform marketing.
Partner & Platform Relationships
Platform relations, vendor management, brand partnerships, licensing.
LATEST NEWS
Miniboss Co-Founders Adam Krause and TJ Consunji to Speak at GamesBeat NEXT 2026
Oct 30, 2026
Two panels, one day. TJ takes on "Surviving an Extinction Level Event" with VOID Interactive's Chris Stone, and Adam joins "The Flexible Publishing Playbook" on how independent experts are replacing the all-or-nothing publishing deal. November 3, Convene San Francisco.
Miniboss Solutions Forms Advisory Board
Jul 8, 2026
Industry veterans Sarah Anderson and Yoshio Osaki join the embedded publishing leadership team as it scales its work with game studios
Adam and TJ Join University of San Francisco's Advisory Board
Jul 1, 2026
DICE SUMMIT
Miniboss is Going to D.I.C.E. - And We’d Love to Meet You
Feb 6, 2026
Adam Krause, TJ Consunji, and Communications Director Angella Wong Austin will be attending the D.I.C.E. Summit this year in Las Vegas from February 10–13. This is an especially exciting time for us, as some of the gaming industry’s most influential minds come together to talk about where games marketing is headed. In past years, we’ve had thoughtful, candid conversations with peers about how we navigate—and make the most of—the constantly shifting games publishing landscape. 2025 has brought unprecedented changes in how studios operate, and it’s clearer than ever that as an industry we can’t keep doing business like it’s 2015. Smaller and independent studios are gaining more attention (and players), while leveling up their publishing capabilities. Miniboss is uniquely positioned to help fill the gaps for small and mid-sized studios during this transition. If you’re curious about what we do, want to talk shop about the games industry, debate sports, or bond over games we’re playing, hit us up—we’d love to meet.
XSOLLA
Discoverability is the new retail
Jan 23, 2026
The Business of Games: A podcast for developers, publishers, and executives navigating the ever-changing game industry.