PROVEN
PUBLISHING
PLAYBOOK
Real results from real partnerships
Ready or Not
Rebranded a PC Game for Console and Launched the Breakout Hit of Summer 2025
01 — THE CHALLENGE
VOID Interactive had 7 months to take a 4-year-old PC game to console and hit ambitious goals. As an indie studio going up against AAA competition, they needed publishing leadership to reposition the brand, build a high-impact launch plan, and execute in a condensed timeframe. Ready or Not had built a dedicated PC fanbase, but breaking through to a new mainstream console audience required a completely different approach.
02 — OUR APPROACH
Miniboss embedded with VOID as an extension of their team, not replacing their voice, but adding the publishing experience needed to move fast and execute with precision. Together, we rebuilt the brand strategy from the ground up and elevated every element of the campaign to AAA-caliber, from positioning and go-to-market planning to key art, trailers, and media execution across PlayStation and Xbox. We led cross-functional execution across creative, media, and platforms while mobilizing the PC fanbase to amplify the console launch. VOID stayed in the driver's seat, we brought the publishing muscle memory to inform every decision.
Maximum Football
Community Over Budget: Taking Maximum Football to #1 on Steam's Free-to-Play Chart
01 — THE CHALLENGE
Maximum Entertainment needed strong publishing leadership to launch Maximum Football across PlayStation, Xbox, and Steam in a market dominated by EA's Madden and College Football franchises. With a fraction of the resources and budget of its competitors, the independent studio needed a smarter approach to break through. Navigating F2P monetization and community expectations on top of a crowded market made the challenge even steeper.
02 — OUR APPROACH
Miniboss stepped in as Maximum Entertainment's publishing leadership, working alongside their team with the same rigor and precision we bring to every title regardless of budget. Rather than trying to outspend EA, we turned budget constraints into a competitive advantage by leaning into what made Maximum Football different: community and authenticity. We built a campaign around community content, influencer seeding, and platform store visibility, managed paid media agency partners, and collaborated with Maximum Entertainment's internal creative team to lead the messaging strategy positioning the game as the community-driven alternative to officially licensed titles. Every decision was made alongside Maximum Entertainment. We brought the publishing expertise to help them compete effectively in the category.
Alien: Rogue Incursion
Delivered the #1 PS VR2 Seller and VR Game of the Year in Under 90 Days
01 — THE CHALLENGE
Launching a title in late December meant going last during the most competitive window in gaming. Alien: Rogue Incursion needed to generate demand against a murderer's row of AAA holiday releases, with a compressed timeline to build awareness and drive wishlists. To stand out in a crowded space, Survios partnered with Miniboss to bring additional publishing firepower to the campaign.
02 — OUR APPROACH
We stepped in as Survios's publishing leadership, working alongside their team to sharpen the strategy and accelerate execution. We overhauled brand positioning, rebuilt the go-to-market strategy, and elevated the campaign to AAA-caliber, executing across paid, owned, partner, and earned media while developing strong relationships with Disney and PlayStation. We also built a post-launch sales lifecycle plan, navigated a platform delay through hands-on crisis management, and developed a strategic roadmap for a multi-platform release the following year. Every move was made in lockstep with Survios — our job was to bring the expertise to inform their decisions.