Alien: Rogue Incursion
The definitive Alien VR experience. We managed the IP coordination with Disney, developed VR-specific marketing strategies, and executed the award campaign that won VR Game of the Year.
Client
Survios
Timeline
8 months
VR Charts
VR Award
Metacritic
Influencer Reach
Players
Launch Sales
The Challenge
Survios partnered with Disney to bring the iconic Alien franchise to VR. They needed a team that understood both the VR landscape and the demands of working with a major IP holder. The goal was to launch across all major VR platforms while building a campaign worthy of Game Awards recognition.
Our Solution
We developed a multi-tiered VR marketing campaign focusing on the game's authentic horror experience. Our strategy included coordination with Disney on all IP guidelines and approvals, exclusive hands-on previews with VR-focused media, and a targeted awards campaign positioning the title for The Game Awards recognition.
The Results
Alien: Rogue Incursion launched to critical acclaim, reaching #1 on both Meta Quest and PSVR2 stores. The strategic award campaign culminated in winning VR Game of the Year at The Game Awards, establishing it as the definitive VR horror experience with both critical and player acclaim.
Miniboss gave us the strategic edge we needed to stand out in a competitive VR market. Their expertise in navigating IP relationships and platform dynamics was exceptional.
Survios Team
Development Studio