A hardcore tactical shooter that dominated console charts. We orchestrated the console launch strategy, platform relations, and marketing execution that drove Ready or Not to become a global phenomenon.
Client
VOID Interactive
Timeline
6 months
Revenue Growth
Units Sold
Global Charts
Positive Reviews
Community Members
Launch Revenue
The Challenge
VOID Interactive had built one of the most anticipated tactical shooters on PC, with a passionate community and strong Early Access performance. With over 3 million units sold on PC, they needed a partner to help translate that success to console platforms and execute a global launch that would reach new audiences while maintaining the game's hardcore identity.
Our Solution
We developed a comprehensive multi-platform launch strategy focusing on the game's unique hardcore tactical experience. Our approach included exclusive influencer partnerships with military simulation content creators, a coordinated reveal campaign building anticipation across platforms, and a community-first marketing approach that engaged players months before launch.
The Results
The game exceeded all expectations, reaching #3 on global charts within the first month. The coordinated launch strategy resulted in over 3 million units sold across all platforms in just two months, with sustained 450% revenue growth. Player reviews remained overwhelmingly positive, establishing the franchise as a major pillar in the tactical shooter genre.
Working with Miniboss transformed our game from a PC success into a global console phenomenon. Their understanding of platform dynamics and ability to connect with our target audience was remarkable.
VOID Interactive Team
Development Studio